Search engines told to clearly mark paid-for results to
enable consumers to distinguish between them and 'natural' results.
US search engines, including Google and Yahoo, have been
warned by the FTC to clearly label paid-for search results. Photograph:
Alamy The Federal Trade Commission has written to search engines operating in the US warning them to "clearly and prominently" distinguish advertising from "natural" search results, saying that over the past decade it has seen companies beginning to mix the two.
Alamy The Federal Trade Commission has written to search engines operating in the US warning them to "clearly and prominently" distinguish advertising from "natural" search results, saying that over the past decade it has seen companies beginning to mix the two.